InFold optimizes intent by serving ads relevant to what your users are searching for, displayed in a premiere location. InFold, named for its placement just above the page’s fold, only appears when needed, introducing itself to visitors with an unobtrusive overlay ad. A few seconds after it appears, it quietly shrinks down to a headline. InFold is a proven revenue booster as it lures engagement with 30 times the CTR of conventional ad units! Related Questions How do I activate InFold ads on my website? Why can’t I see InFold ads on my website?