InFold ads only appear when Infolinks’ smart algorithm (In) recognizes the user’s intent, in order to assure the highest level of relevancy and performance for your ads. For example, InFold may be shown to users who arrive to your webpage from a search engine or a referral link on another webpage. Therefore, if you are accessing your website directly, you will not be able to view InFold. Also, please keep in mind that the InFold ad unit will only display if there is a relevant contextual ad available for your visitors’ search preferences.